To coincide with its 40th anniversary, the Sri Lanka Logistics and Freight Forwarders Association (SLFFA), plans to inaugurate the National Logistics Awards. The programme is designed to recognize the best logisticians and related service providers and appreciate their dedicated service to the economy. During the tumultuous year of 2020, the importance and indispensability of the logistics industry was understood across all economies. For years the silent endeavours of logisticians went unnoticed, but with the introduction of NLA, there will be a common platform for all segments within the industry to shine.
Objective
NLA’s primary objective is the upliftment of standards and service levels across all logistical service providers by making each market player more accountable. SLFFA also wishes to improve the image, visibility and overall recognition of the industry by positioning logistics to be a more colourful and flamboyant field.
Logistics is mostly a B2B industry, but with the improvements in the field of electronic commerce, logisticians are increasingly starting to liaise with end consumers as well. Through NLA it is anticipated that both types of customers would be provided enhanced levels of service.
The NLA would provide all logisticians a fair and equal opportunity to display their forte and prove their contributions to the industry. This will help those who are top performers to win over the confidence of their customers and encourage others to move into the top tiers.
By way of NLA, a window would be created for the much due recognition to be granted to the industry and over a period it is expected that more attention would be given by the authorities and regulators as well.
